Rural development is the process of improving the quality of life and economic well-being of people living in rural areas, often relatively isolated and sparsely populated areas. Rural Development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry.

The rural population of any state in the country easily goes unnoticed, given the advancements that the urban populace has achieved ever since the technological disruption in their lives. The rural population is mostly looked upon as a labour segment; this is the notion that Dr. Sri Somashekara Shivacharya Swamiji wanted to eradicate from society. A lot of initiatives have since been brought about to make a change in the standard of living of the rural population by providing them exposure to various ways of trading and financial aid to become entrepreneurs or to be employed, that will eventually lead to a betterment in their lives.